You're not losing sleep over competition. You're losing money through the cracks every single day.
Every leaky process, unanswered lead, and manual task is costing you thousands. We find the leak. We fix it with automation. Then we govern it so it never breaks.
Seventeen years in work where getting it wrong had consequences.
Before Vinn, Soney spent seventeen years inside critical health and safety risk programmes, the kind where the operation is genuinely dangerous and the stakes are real. Oil and gas. International development work in volatile environments. Leading national programmes in New Zealand. Supporting international programmes where decisions had to land cleanly the first time.
"The most skilled people in the room were spending their best hours on compliance administration. The work that actually required their expertise was constantly losing to the work that just had to get done."
The pattern she kept seeing: the most skilled people in the room were drowning in administration. The work that actually required their expertise was losing to the work that just had to get done.
That's not unique to high-hazard industries. It's every NZ service business that ever grew past one person. Vinn exists to fix that.
Soney runs every Blueprint personally. Max 5 clients at a time. Non-negotiable.
Your business has a leak. You've been patching the wrong wall.
Hiring more staff. Working longer hours. Buying another tool. None of it sticks because the root issue, the actual operational leak, was never diagnosed. Here's where most NZ service businesses lose money every week:
Acquisition leaks
Leads fall through the cracks before they ever book.
Operations leaks
Manual handoffs, repeated tasks, and wasted hours every day.
Delivery leaks
Clients slip through onboarding gaps and churn silently.
Finance leaks
Late invoices, missed follow-ups, revenue left on the table.
Leadership leaks
You're the bottleneck. Nothing runs without you.
Every business owner we work with has one bucket that's cracked wider than the rest. That's the one costing the most. That's the one we find first.
Not every leak gets fixed the same way
The type of fix depends entirely on the type of leak. Vinn matches your leak to the right bucket before touching a single tool.
Deterministic
Rule-based. If X happens, do Y. Every time, without exception. No judgement needed.
Invoice routing · appointment reminders · form confirmations · payment notifications
Agentic AI
AI reads the context and decides. Output adapts to the situation. Slower, smarter, more flexible.
Client email drafts · meeting summaries · social content · personalised responses
Hybrid
Deterministic structure with an agentic intelligence layer on top. The most powerful combination.
Lead enquiry → AI draft → automated follow-up · onboarding sequence + personalised welcome
The Umbrella Automation Report™ names it, specifically, in your business, within 48 hours.
Our AI Implementation Blueprint™ One direction
The Vinn AI Implementation Blueprint™ maps to the NZ AI Strategy. You discover where you stand, learn the basics, build your first automations, grow with the platform, then govern the lot. Pick your stage. Move when you're ready.
Your AI Implementation Journey
Start anywhere. Move at your pace. Most people find their home at stage 3 or 4.
Five stages. Pick where you are right now.
Learn yourself, or build it with Soney
Both paths start with one thing: knowing exactly where your business is leaking.
For business owners who want to understand automation and build it themselves, at their own pace.
For business owners who want it built properly, fast, without learning the tools themselves.
Your leak, named. Your next step, written. Personally.
Not a quiz with a score. Not a generic PDF. Soney reads your answers personally and writes a report specific to your business, within 48 hours.
Simple process. Real output.
Pay $127 NZD
You receive the 25-question link immediately.
Complete the questionnaire
About 15 minutes. The more specific you are, the more useful your report.
Soney reads every answer personally
No AI summaries. No templates.
Your report lands
Your written report arrives in your inbox within 48 hours.
- 01 Your named leakThe one thing draining more time, money, or energy than anything else. Named specifically to your business. Not "your follow-up process." The actual leak.
- 02 Your bucket assignmentWhether rules-based automation, agentic AI, or both will fix it, and why that matters for how fast you can act.
- 03 Your first build stepOne specific action to take first, matched to your bucket, your capacity, and your path (DIY or done-for-you). Not a strategy. Not a tools list. One thing, this week.
- 04 Your AI Blueprint stageWhere you actually are, so the next step you take is the right one, not a repeat of what hasn't worked. Stage 1 Discover Stage 2 Learn Stage 3 Build ← Stage 4 Grow Stage 5 Govern
| Free generic assessment | Umbrella Automation Report™ |
|---|---|
| Generic score out of 100 | Your specific leak, named |
| No first step, no path forward | One specific action to take this week |
| Applies to any business in any industry | Written for your specific business |
| AI-generated summary | Written by Soney, personally |
Your $127 report fee is fully credited toward the Bottleneck Breakthrough session if you book within 30 days of receiving your report. The report gives Soney everything she needs to go deeper, no starting from scratch.
Real NZ businesses. Specific results. Coming soon.
In the meantime, get your Umbrella Automation Report™ and see exactly where your business stands.
Get my Umbrella Automation Report™ $127 NZDThree months.
Your full operational layer built, running, and governed.
This is not a strategy session. Not a report and a recommendation. It is Soney inside your business, mapping what you have, capturing how you communicate, building what's missing, and making sure the whole thing holds up without you watching it.
By the end of three months you have a working automation layer that sounds like you, runs in your workflow, and is governed from day one. Not a prototype. Not a plan. A system.
Book a session with Soney → Start with the Umbrella Automation Report™, $127 NZD. Fee credited toward this engagement.- Your operations depend too heavily on you being present.
- You want it built properly the first time, not patched together.
- You've tried AI tools before and the output didn't sound like you.
- You're ready to invest in a system that runs without you watching it.
- You want a quick fix, a template, or a tool recommendation without implementation.
- There's no current availability, you'll be offered the waitlist.
Three engagement levels. One direction.
Bottleneck Breakthrough
Deep one-on-one diagnostic. Start here if you already have your Umbrella Automation Report™. Leave with a full build map and an honest recommendation on which path fits.
- 90-minute working session with Soney
- Full diagnostic across your 5 leak buckets
- $127 report fee credited in full
- Build map and written recommendation delivered within 48 hours
- Natural entry point into the 3-Month Intensive
Vinn Blueprint™: 3-Month Intensive
Soney inside your business for three months. Full operational layer built, voice captured, governance written in. This is not done-for-you in name only, it is the whole thing, end to end.
- Bottleneck Breakthrough session as the entry
- Full Voice Brief™ and Brief Library built
- 2 to 4 core automations built and integrated into your existing tools
- Team training and SOP documentation
- 30-day QA and optimisation window post-launch
- AI Governance Framework: policy, human-review checkpoints, Privacy Act 2020 aligned
Retainer + Governance
AI without governance breaks. This keeps yours running, evolving, and compounding returns every month.
- Monthly audit of all live automations
- System updates as tools and platforms evolve
- Transcript spot-checking for voice AI clients
- Quarterly strategic review
- Priority access to Soney for new automation opportunities
- NZ Privacy Act 2020 alignment maintained
Begin with the Umbrella Automation Report™
The future belongs to those who plan wisely. Automate what is repetitive, and use agentic systems for what requires reasoning. Agentic AI navigates uncertainty with Human in the Loop Protocols where needed.
Build it yourself. Own the result completely.
Not every business owner wants a consultant inside their operations. Some want to understand how this works, build it themselves, and own the result completely.
The DIY path teaches you the same Automation Umbrella™ framework Soney uses with consulting clients, without needing a technical background, without learning to code, and without sounding like a robot when the output comes out the other side.
You move through two courses in sequence. The first names your leak and gives you your 30-day plan. The second builds your first automation matched to the way your brain actually works.
Your Most Expensive Leak™
5 focused modules. Diagnose your leak, assign it to the right bucket, build your 30-day patch plan. Each module ends with a specific output, not just knowledge.
- Module 1: What is a leak and which type do you have
- Module 2: Map your 5 buckets, find the cracked one
- Module 3: Assign your leak to the right automation bucket
- Module 4: Build your 30-day patch plan (actionable output)
- Module 5: AI Readiness Assessment, know where your governance stands
- Lifetime access · AI Readiness Assessment included
Automate Like YOU™
Build your first automation matched to your personality type: Architect, Connector, Builder, or Activator. Each type follows their own build path.
- Takes your Automation Personality Quiz result as the starting point
- 4 build tracks, one for each personality type
- No coding. No integrations you can't manage
- Output: your first working automation, running in your business
Not a free standalone tool. The quiz is built into Course 02, Automate Like YOU™. Your result, Architect, Connector, Builder, or Activator, sets the build path you follow from the moment you start.
- Right if you want to understand automation before handing it to anyone else
- Right if you're an early-stage business who needs to move without a large budget
- Right if you learn better by doing than watching someone else build
- Not right if you want someone else doing the building, that's the consulting path
- Not right if you need it done in weeks rather than months, book the Blueprint instead
Your automation layer is running. Now your content runs too.
Once your operations are patched, there's one leak almost every business owner still has: social content that never gets done.
Not because they don't know what to say. Because the gap between knowing and posting is filled with time they don't have, tools that sound generic, and output that doesn't sound anything like them.
Mempra fixes that.
You enter your website URL. Mempra reads it, extracts your brand DNA, your voice, your values, your fingerprint, and creates posts for Facebook, Instagram, TikTok, and Threads that sound like you wrote them. You swipe right to keep, left to skip. Mempra learns. The posts get better. The ones you approve go straight into your planner, ready to schedule or post immediately.
What Mempra™ creates for your business
Every output is generated from your brand DNA, not a generic template. The more you swipe, the more accurately Mempra learns what sounds like you.
Carousels
Multi-slide posts that break down your expertise into digestible content, in your voice, with your framing.
Image posts
Single-image posts with captions written in your brand voice, ready to customise or post as-is.
Text posts
Long-form and short-form text content that sounds like you talking to your audience, not a content generator.
Video scripts
Short-form video scripts for Reels and TikTok, written to your brand fingerprint, ready to record.
Built-in planner
Approved posts land in your planner automatically. Schedule across platforms, edit before posting, or publish immediately.
Learns as you go
Every swipe teaches Mempra more about your preferences. The output gets sharper the more you use it.
Most AI content tools generate output. Mempra generates your output.
The difference between deterministic and agentic AI is the difference between a rule and a judgement. Most content generators follow a rule, give them a prompt, get a post.
Mempra is agentic. It reads your website, understands your brand, and decides what sounds right for you, then refines that understanding every time you swipe. It doesn't just fill a template. It learns your fingerprint.
That's why the output sounds like you wrote it. Because it was built from you.
"Automation isn't about replacing people. It's about giving your best people back their best hours."
→ Keep"Leverage AI-powered solutions to optimise your workflow efficiency and maximise ROI across all touchpoints."
← Skip"Your business has a leak. Most people can feel it. Almost none can name it. Here's how to find yours."
→ KeepMempra learns from every swipe. Keep = more like this. Skip = less like this.
The things NZ business owners say before they say yes.
Vinn isn't right for everyone and we'd rather you knew that upfront. Here's what we hear most often, answered directly, without the sales spin.
I'm not technical. Will this go over my head?
If you can write an email, you can work with Vinn. No code, no integrations you can't manage, no jargon. The tools do the technical work. You bring the voice and the decisions.
I've tried AI tools before and the output sounded nothing like me.
That's a voice problem, not a tools problem. Before anything gets built, Soney captures exactly how you communicate: your tone, your phrases, what you'd never say. That document is what separates every Vinn engagement from raw ChatGPT.
What's the difference between the Report and a free AI assessment?
Free assessments give you a score. The Umbrella Automation Report™ gives you a read. Soney personally reviews your questionnaire and writes back: your specific leak named, your bucket assigned, your first build step written. No AI summaries. A real person read your answers.
I haven't got time for another programme.
The Report takes 15 minutes to complete and delivers in 48 hours. The courses are self-paced. The Vinn Blueprint™ is built around your schedule. The goal is to give you time back, not take more of it.
What about privacy and client data?
Governance is built into every Vinn engagement from day one. AI policies, human-review checkpoints, client disclosure language, and data rules, all aligned with the NZ Privacy Act 2020. Written in, not bolted on.
I've bought courses before and never finished them.
Your Most Expensive Leak™ is 5 focused modules. Each one ends with a specific output, not just knowledge. You leave Module 4 with a 30-day patch plan you can act on the same week.
Am I going to replace my team with this?
You're not using AI instead of thinking. You're using it so you can think better. Vinn gives you and your team back the hours being lost to repetition. The human work, the judgement, the relationships, gets the time it deserves.
Not sure whether to do it myself or work with Soney?
Your Umbrella Automation Report™ will tell you. The report includes a specific recommendation on which path fits your situation, your capacity, and your timeline.
Still have a question? The best next step is a session. Book a free session with Soney. No obligation, no pitch until you ask for one.
You already know which leak is costing you the most.
You've felt it for a while. The admin that shouldn't be yours. The evenings that go nowhere. The business you built that now runs you. The Umbrella Automation Report™ names it, specifically, in your business, and tells you exactly what to fix first.
The Umbrella Automation Report™
Your leak named. Your bucket assigned. Your first build step written. Delivered personally by Soney within 48 hours.
Find your most expensive leak →Book a session with Soney
A free 45-minute working session. Not a sales pitch. Leave with a named bottleneck and an honest recommendation.
Book a session →Not ready for either? Start completely free.
Your AI implementation journey, pick your stage
17 years
H&S risk programmes
$127
to name your leak
48 hrs
report delivered
Max 5
intensive clients at once
NZ-built
not a US import
4 paths
one starting point
Vinn is built to the standard of work where getting it wrong had consequences. Every report is written by Soney personally. Every intensive is capped at five clients. Every system is governed from day one. That's not a marketing line. That's the only way this works.
